I was lucky enough to receive this draft manuscript version of Mike Moran's and Bill Hunt's newest book "Search Engine Marketing, Inc." in the mail a few weeks ago. While I haven't quite had the time to dive into it just yet, it does however look to be a very intriguing book. On the surface it appears to be a decent read and should be full of SEM goodies. Quickly browsing through it, I see several in-depth updated topics including social media marketing, keyword research tools, and advanced PPC bidding to name a few. This could very well be the finest SEM playbook that I've come across yet.

"Mike and Bill thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Readers will be walked through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all execution."

Thank you Mike, Bill, and IBM Press for providing me with this advanced copy of the book. I will no doubt have a reader-review posted before long. For those of you interested in checking it out for yourself, the book was released on September 29th and is available now.