Review: New Wordtracker Keyword Research Tool

written by
Monday, August 31, 2009

Review: New Wordtracker Keyword Research ToolWordtracker launched an updated version of their keyword research tool to which I've been able to test for the past few months. I am happy to report that I'm quite impressed with its new look and functionality. The new version is easy to use and understand. Believe me when I say that Wordtracker has come a long way from their past versions.

Review: New Wordtracker Keyword Research Tool

Keyword research is a big part of the search marketing process. Without significant keyword research, marketers would not know which keywords to buy in their paid-search efforts, nor which terms to optimize for in their organic-search efforts. Simply put, keyword research is important.

It goes without saying that because keyword research is important, the tools that assist with keyword research are also important. Keyword research tools help us to learn all we need to know about a keyword prior to integrating it into our marketing campaigns. For example, some tools will provide related keyword suggestions, search counts, popularity stats, and a series of other metrics geared toward helping marketers to select the most appropriate keywords for the project at hand.

Today, I'd like to discuss one particular keyword research tool, Wordtracker. Recently, Wordtracker launched an updated version of their keyword research tool to which I've been able to test for the past few months. I am happy to report that I'm quite impressed with its new look and functionality. The new version is much better then previous models, and its interface is easy to use and understand. If you've used previous versions of Wordtracker, than you know that this is a huge step in the right direction.

New Features

In order to fully understand my excite for the following features now added to Wordtracker, you would likely have had to use the previous versions of their keyword research tool, or a similar tool. Believe me when I say that Wordtracker has come a long way from their past versions. Features that are often considered standard among keyword research tools, weren't available on Wordtracker. It is for this reason that I am very excited to see so many new features being added to the tool, with future updates coming every day.

So what are some of these new features? The following is a list of 6 new updates that I feel have helped Wordtracker to stand out among other keyword research tools.

1. Finding Keywords.

The process for starting a keyword research project hasn't changed. One still needs to enter "starter" keywords (image #1) to find alternative relevant search terms. However, the number of options a user has available to them has increased. Users can now control match types, misspellings, plurals, and adult related keywords.

Review: New Wordtracker Keyword Research Tool Review: New Wordtracker Keyword Research Tool

In addition, users now have the ability to select suggested keywords individually, and can choose to add or not add them to a project. A list is generated according to the settings set forth by the user, in which users can then "keep" or "discard" keywords at ease by selecting the associated check box next to the term.

Review: New Wordtracker Keyword Research Tool

2. Selecting / Deselecting Keywords Results.

As the previous picture highlights, users have the ability to keep or discard keywords by simply clicking on the check box next to each search term. One new add-on that really helped to sell this feature for me was the the 'select / deselect' keyword feature. This feature is exactly how it sounds. It is a list of options that allow users to quickly manage their research results.

I for one appreciate having the ability to remove all non-relevant variations of keywords in one quick swoop. For instance, let's say your company sells pickles but not pickle recipes. To quickly remove "pickle recipe" keyword combinations from your list, simply type "recipe" in the box and click "Deselect". It's as easy as pie.

Review: New Wordtracker Keyword Research Tool

3. Integrating Google Counts for Each Keyword.

I'm really pleased that Wordtracker has the ability to reference Google results along side search counts. Google results is a metric that can make the keyword research and keyword selection processes easier.

Knowing the number of pages that Google has indexed for each particular keyword phrase can be a great indicator as to how competitive or even how difficult achieving top rankings is going to be for specific keywords. Having this information readily available across thousands of keywords can really help users to make better decisions when it comes to choosing the most appropriate keywords for their project.

Review: New Wordtracker Keyword Research Tool

4. Saving, Editing and Downloading Projects.

While it seems simple enough, having the ability to save keyword research projects for future editing and use is new per this recent update. Honestly, it is easily my favorite of all the new updates. Under previous versions, users were not given the option to save their work, and therefore had to scrap previous research data before starting a new project.

Review: New Wordtracker Keyword Research Tool

5. Organizing Keyword Lists within Projects.

Wordtracker now offers the ability to create, save, and edit multiple keyword lists for each of your projects. I found that this feature is really helpful when performing keyword research for a site that sells multiple types of products or even brands. Users can now segment their keyword findings, and organize them into separate lists. For example, a shoe store webmaster might opt to create multiple lists breaking out "Nike", "Reebok", "dress", and "casual" related keywords.

Review: New Wordtracker Keyword Research Tool

6. Downloading Projects to Excel.

Wordtracker now allows users to download their keyword research directly into excel. This feature is not only essential, but one that was long overdue. I for one am thrilled about this particular update and use it all the time.

Several months ago, I gave up on Wordtracker for my keyword research needs. At that time, the tool wasn't doing enough for me and certainly didn't compare to other research tools that were made available to me. However, after hearing about the launch of there new update, I decided to give Wordtracker another chance. I am so glad that I did.

Wordtracker's new updates, as well as those that remain on the back-burner, have made all the difference. The innovation and wrench work that their teams put into this update have more than paid off. Wordtracker is a great keyword research tool, and one that I would recommend to anyone in the market for easy-to-use, affordable, and relevant keyword research solution.

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6 Handy iPhone Apps for Internet Marketers

written by
Thursday, August 20, 2009

6 Handy iPhone Apps for Internet MarketersIf you're an iPhone user, then I don't have to tell you about the hundreds of thousands of apps that are readily available for download. With that, I do want to highlight 6 very specific iPhone apps that I find myself using multiple times each day. These 6-apps have helped me to become a better search marketer, and I hope that they will be of use to you.

6 Handy iPhone Apps for Internet Marketers

I absolutely love my iPhone, and could not imagine a world in which I didn't have access to all the information that it alone provides to me. If you're an iPhone user, then I don't have to tell you about the hundreds of thousands of apps that are readily available for download. As I do, I'm sure you already have your favorites. With that, I do want to highlight 6 very specific iPhone apps that I find myself using multiple times each day. These 6-apps have helped me to become a better search marketer, and I hope that they will be of use to you.

1. Google

I use the Google app to review my client's organic and paid search listings while I'm away. For example, when I travel and need to monitor the progress of a campaign, or wish to see how Google's location parameters affect organic search rankings, I'll do so via the Google app. In fact, often at times I use it to verify the accuracy and delivery of paid search ads. To make searching easier, I utilize the app's voice recognition feature and search simply by speaking phrases into the phone.

2. Pro RSS

Pro RSS is a mobile RSS reader that users can use to quickly connect with their favorite RSS subscriptions. I use this app to stay connected with my favorite industry blogs and newsletters while I'm traveling, or whenever I should find downtime and have a few minutes to kill. Staying updated on the ins and outs of the Internet marketing industry is important, and something I enjoy taking part in. Pro RSS helps to make getting industry news easy and fast. I like Pro RSS because of it's ability to sync with Google Reader, as well as other popular RSS readers. This means not having to manage multiple RSS lists.

3. RedDelicious

RedDelicious is an app that provides users with quick mobile access to all of their Delicious bookmarks. I love being able to browse and review any of my bookmarks at a moments noticed. I've bookmarked and cataloged many, many resources on Internet marketing in the form of articles, guides, how-tos, tips and strategies, research reports, and tools. I use this app to freshen up on a given topic prior to client meetings, and more so as a way to reference information again for future reading when I find downtime.

4. LinkedIn

The LinkedIn app allows users to easily access their industry connections from anywhere. I use this app to quickly gather client and colleague contact information for when I am away from the office. I also find that it comes in handy when attending conferences and other industry events and I fail to remember someone that I've previously connected with. I quickly access my connections, browse the person's information, and avoid what would otherwise be an awkward situation.

5. Twitterific

Twitterific is a Twitter app that allows users to manage and update their Twitter account on the go. I primarily use this app as a way to remain social with my little community of followers, as well as to keep updated on recent industry happenings.

6. Skype

Skype is the preferred chat client in our office and so I use this app to stay connected with my team when I'm away on vacation or off attending search conferences. It works beautifully.

Moving forward, as mobile technology continues to improve I imagine that one day soon we could see mobile versions of PPC platforms and website editing programs – therefore allowing SEMs the ability to manage their search marketing campaigns on the fly. However, until then, these are the 6 most valuable apps (that I know of) that continue to help me be a better search marketer. What about you? What apps do you use to assist in your search marketing efforts?

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The Importance of Targeted Website Content

written by
Monday, August 10, 2009

The Importance of Targeted Website ContentEngaging one's visitors through specially tailored website content is an important part of the website design and marketing process. Such content will allow website owners to reach out to their visitors in a way that is both relevant and welcoming. The goal when writing website content is to be targeted and to write for a specific audience, as opposed to being overly general.

The Importance of Creating Targeted Website Content

Engaging one's visitors through specially tailored website content is an important part of the website design and marketing process. Such content will allow website owners to reach out to their visitors in a way that is both relevant and welcoming. The goal when writing website content is to be targeted and to write for a specific audience, as opposed to being overly general and writing for everyone.

For example, if a website were to sell clothing to a very specific group of women with specific needs, say maternity clothing for expecting mothers, then it would be in the site's best interest to engage that specific audience. Otherwise, generalizing the site's content to appeal to everyone - in this case men and non-expecting women - could negatively affect a site's performance and annoy its core audience. Simply put, website owners need to be as targeted as their core-audience allows them to be.

Consider this. When a person write's a 'thank you' note, traditionally the messaging is unique to each individual recipient. Such a note will include the person's name and the reasons to which they are being thanked. For example, one note might read:

"Dear Uncle Bob and Aunt Mary, John and I really appreciate that you were able to take part in our special day. Furthermore, we thank you for our new blender. It is a great gift, and it will come in handy when we all get together for margaritas this fall. Love, John and Jane"

A wedding 'thank you' note should never be written as:

"Dear Guest, Thank you for the gift and/or money that you've given to us. We will surely use it. Sincerely, John and Jane Doe"

Can you imagine how such a note will make your wedding guests feel? Similarly, you risk bestowing those same feelings upon your website visitor when you fail to create content that is unique to them and their needs.

2 Rules for Better Content Writing

In closing, I have 2 tips, or rather rules that I wish to share with readers in hopes that they will assist in your content creating efforts. They are as follows:

Know Your Target Audience

Knowing your target audience isn't the same as knowing the general age and sex of the people that buy your products and services. Instead, I'm suggesting that website owners need to have a much deeper and more personal understanding of their customers. Owners should know what their customer's exact needs are, as well as any number of other concerns that may influence their purchase.

For example, all liquor store owners know that their average customer is going to be male and over the age of 21, but how does that help them sell more alcohol? It doesn't. However, let's assume that a particular liquor store is located conveniently near a college campus. If this is the case, it would be a safe bet to assume that the store's core audience is college students. With that, it would be best for the store if it lessened its inventory of Grey Goose Vodka and instead stocked up on 30-packs of Busch Light beer. College students traditionally drink beer and are, after all, on a limited budget.

My point is simple. Regardless if your writing content for a website or selling booze to college students, the more one knows and understands about your target audience, the better they'll be at engaging them in a way that makes sense to them.

Follow Through, Despite Other's Opinion

While easier said than done, website owners should only be concerned about their target audience and what they think. Frankly, it is they who make a website successful and therefore it their opinions that matter.

Using the same liquor store example from above, imagine how disappointed a drive-by customer would be if on their commute to a party dropped in to purchase a high-end bottle of wine, and could only find $7.00 jugs of the cheap stuff. I imagine that they'd be extremely disappointed. Now, imagine how upset the store owner will be to have missed this one sale. I image not too disappointed.

The simple truth is that stocking a selection of top-shelf wine is not a profitable scenario for this particular liquor store owner. The owner understands that their core customers are college students, and therefore carrying products that appeal to their needs is more important than satisfying the general passerby. The same can be said for your site's content and marketing efforts. Your goal as a website owner is to capture the attention of your target audience and then influence their decision through special, targeted verbiage. I encourage website owners to do this regardless of what a random shopper might think.

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