Wordtracker launched an updated version of their keyword research tool to which I've been able to test for the past few months. I am happy to report that I'm quite impressed with its new look and functionality. The new version is easy to use and understand. Believe me when I say that Wordtracker has come a long way from their past versions.
Keyword research is a big part of the search marketing process. Without significant keyword research, marketers would not know which keywords to buy in their paid-search efforts, nor which terms to optimize for in their organic-search efforts. Simply put, keyword research is important.
It goes without saying that because keyword research is important, the tools that assist with keyword research are also important. Keyword research tools help us to learn all we need to know about a keyword prior to integrating it into our marketing campaigns. For example, some tools will provide related keyword suggestions, search counts, popularity stats, and a series of other metrics geared toward helping marketers to select the most appropriate keywords for the project at hand.
Today, I'd like to discuss one particular keyword research tool, Wordtracker. Recently, Wordtracker launched an updated version of their keyword research tool to which I've been able to test for the past few months. I am happy to report that I'm quite impressed with its new look and functionality. The new version is much better then previous models, and its interface is easy to use and understand. If you've used previous versions of Wordtracker, than you know that this is a huge step in the right direction.
In order to fully understand my excite for the following features now added to Wordtracker, you would likely have had to use the previous versions of their keyword research tool, or a similar tool. Believe me when I say that Wordtracker has come a long way from their past versions. Features that are often considered standard among keyword research tools, weren't available on Wordtracker. It is for this reason that I am very excited to see so many new features being added to the tool, with future updates coming every day.
So what are some of these new features? The following is a list of 6 new updates that I feel have helped Wordtracker to stand out among other keyword research tools.
1. Finding Keywords.
The process for starting a keyword research project hasn't changed. One still needs to enter "starter" keywords (image #1) to find alternative relevant search terms. However, the number of options a user has available to them has increased. Users can now control match types, misspellings, plurals, and adult related keywords.
In addition, users now have the ability to select suggested keywords individually, and can choose to add or not add them to a project. A list is generated according to the settings set forth by the user, in which users can then "keep" or "discard" keywords at ease by selecting the associated check box next to the term.
2. Selecting / Deselecting Keywords Results.
As the previous picture highlights, users have the ability to keep or discard keywords by simply clicking on the check box next to each search term. One new add-on that really helped to sell this feature for me was the the 'select / deselect' keyword feature. This feature is exactly how it sounds. It is a list of options that allow users to quickly manage their research results.
I for one appreciate having the ability to remove all non-relevant variations of keywords in one quick swoop. For instance, let's say your company sells pickles but not pickle recipes. To quickly remove "pickle recipe" keyword combinations from your list, simply type "recipe" in the box and click "Deselect". It's as easy as pie.
3. Integrating Google Counts for Each Keyword.
I'm really pleased that Wordtracker has the ability to reference Google results along side search counts. Google results is a metric that can make the keyword research and keyword selection processes easier.
Knowing the number of pages that Google has indexed for each particular keyword phrase can be a great indicator as to how competitive or even how difficult achieving top rankings is going to be for specific keywords. Having this information readily available across thousands of keywords can really help users to make better decisions when it comes to choosing the most appropriate keywords for their project.
4. Saving, Editing and Downloading Projects.
While it seems simple enough, having the ability to save keyword research projects for future editing and use is new per this recent update. Honestly, it is easily my favorite of all the new updates. Under previous versions, users were not given the option to save their work, and therefore had to scrap previous research data before starting a new project.
5. Organizing Keyword Lists within Projects.
Wordtracker now offers the ability to create, save, and edit multiple keyword lists for each of your projects. I found that this feature is really helpful when performing keyword research for a site that sells multiple types of products or even brands. Users can now segment their keyword findings, and organize them into separate lists. For example, a shoe store webmaster might opt to create multiple lists breaking out "Nike", "Reebok", "dress", and "casual" related keywords.
6. Downloading Projects to Excel.
Wordtracker now allows users to download their keyword research directly into excel. This feature is not only essential, but one that was long overdue. I for one am thrilled about this particular update and use it all the time.
Several months ago, I gave up on Wordtracker for my keyword research needs. At that time, the tool wasn't doing enough for me and certainly didn't compare to other research tools that were made available to me. However, after hearing about the launch of there new update, I decided to give Wordtracker another chance. I am so glad that I did.
Wordtracker's new updates, as well as those that remain on the back-burner, have made all the difference. The innovation and wrench work that their teams put into this update have more than paid off. Wordtracker is a great keyword research tool, and one that I would recommend to anyone in the market for easy-to-use, affordable, and relevant keyword research solution.