Wordtracker's New Keyword Tool

I've been playing around with new Wordtracker Keyword Tool for a couple of months now and would have to say that I'm quite impressed with its new look and functionality. In my opinion, this new version is 100 times better then previous models and its interface is easy to use and understand - which wasn't always the case with past keyword tools.

To fully understand my excitement for some of the new features I'm going to be talking about, you would have had to have used the previous keyword tool. Features that are often considered as standard amongst keyword research tools, weren't exactly made available on Wordtracker. It is for this reason that I am very excited to see so many new features being added to the tool, with future updates coming every day.

So what are some of these new features? The following is a list of 6 new updates that in my opinion have helped the new Wordtracker Keyword Tool to stand out from its predecessors:

1. Finding Keywords.
While the process for starting a new keyword research project hasn't changed all that much - you still need to enter "starter" keywords (as shown in my first image) - the number of search options that are now available to users has. Users are now given options to help them better deal with match types, misspellings, plurals, and adult related keywords all the while allowing each user the ability to determine the relevancy and complexity of their keyword research.

One other interesting new feature that pertains to how users find keywords is the way in which the research results are displayed. In the past, a list was generated to the side of your initial search and users would have to click on the keyword itself in order to add it to a compiled list (sort of like adding a product into a shopping cart). However, now a more complete list is generated according to the parameters set forth by the user and it features all the relevant keyword options at one time. Users can then "keep" or "discard" keywords at ease by selecting the associated check box next to the term.

2. Selecting / Deselecting Keywords Results.
As my previous picture highlights, users can now choose to keep or discard keywords by simply clicking on the check box associated with each search term. However, a new feature that really helps to sell this idea is the select / deselect keyword feature - basically a list of options that allow users to quickly manage their research results.

I personally enjoy being able to remove all non-relevant variations of keywords in one quick swoop. For instance, let's say your company sells pickles but not pickle recipes. To quickly remove "pickle recipe" keyword combinations from your list, simply type "recipe" in the box and click "Deselect". It's as easy as pie.

3. Integrating Google Counts for Each Keyword.
I'm really pleased that the Wordtracker team had decided to include the number Google results in with their keyword tool, as doing so has made the entire keyword research process a bit easier.

If you didn't already happen to know this, knowing the number of pages that Google has indexed for each particular keyword phrase can be a great indicator as to how competitive or even how difficult achieving top rankings is going to be. Having this information readily available across thousands of keywords can really help users to make better decisions when it comes to choosing the most appropriate keywords for their project.

4. Saving, Editing and Downloading Projects.
Having the ability to save your keyword research project for future updating and use is easily my favorite of all the new updates. Under previous versions, users were not given the option to save their work, and so they were required to scrap their previous research data before starting a new project. I'm happy to report that this is no longer the case.

5. Organizing Keyword Lists within Projects.
Another nice feature I'd like to acknowledge is ability to create, save, and edit multiple keyword lists for each of your projects. This new update specifically comes in handy when performing keyword research for a site that sells multiple types of products or even brands. Users now have the option to organize their keyword data into separate lists as opposed to just having everything listed in one big group set. For example, a shoe store webmaster might opt to create multiple lists breaking out "Nike", "Reebok", "dress", and "casual" related keywords.

6. Downloading Projects to Excel.
Being able to download your keyword research to excel is not only essential, but was a feature that had been long overdue. I'm glad this feature is now available.

After nearly giving up on the Wordtracker several months ago, I'm really glad that I stuck with it. In my opinion, the innovation and the necessary wrench work that went into these new updates, as well as those still on the back burner, have really made all the difference. Wordtracker's Keyword Tool is an ideal candidate for anyone looking for an affordable and relevant research tool. I recommend giving it a shot.

Labels: tools