Why It Makes Sense to Create a Facebook Page

written by
Monday, January 18, 2010

Why I created a Facebook Page, and You Should TooI understand that for some businesses it just makes sense to create a Facebook page. However, what if you’re like me? I’m not really a “business” in the traditional sense, but rather a consultant within a specific industry. Is it necessary for me to have my own page? At first, I didn’t believe so. However, I now believe it was the best decision for all of those involved.

Why I created a Facebook Page, and You Should Too

I understand that for some businesses it just makes sense to create a Facebook page. However, what if you’re like me? I’m not really a “business” in the traditional sense, but rather a consultant within a specific industry. Is it necessary for me to have my own page? At first, I didn’t believe so. However, after much consideration I now believe it was the best decision for all of those involved. Allow me to explain.

Why I Created a Facebook Page

In the Internet marketing industry, "friend requests" and "follows" from colleagues, conference buds, or even from people you've never heard of before but share the same job description as is quite common. I've learned to accept this. I understand that building up social profiles is a big part of what it is we do for ourselves and our clients, and therefore I play ball. However, I've always felt that Facebook was a different animal altogether.

For me personally, Facebook isn't a social media platform where I feel that numbers even matter - at least when it comes to personal pages. I would much rather have a smaller, more relevant list of friends that know me, interact with me on regular basis, and understand my need for privacy, than to have my personal life syndicated to individuals that don't, or otherwise became my friend to learn and share work-related information.

My problem, up until a few days ago, was determining where to draw the line. I didn't want to snub my fellow marketers by ignoring their friend requests, but at the same time I knew my personal page was not the appropriate medium to share "work-related" updates. This is where the Facebook Page comes in.

Why You Should Create a Facebook Page

I created a Facebook Page to segment my audiences: personal and professional. While there is of course going to be some crossover from time to time, I feel that keeping these 2 audiences separate is the best solution for me.

Furthermore, I would certainly encourage others to consider this solution for the following 3 reasons:

1. A Facebook Page allows owners the ability to engage their business contacts on a professional level, without annoying their family and friends. In my case, friends and family will no longer be annoyed with website design and marketing related tips, tricks, ideas, and updates.

2. A Facebook Page provides an owner’s professional contacts with a way to connect with them that doesn't otherwise subject them to updates regarding their personal life. In my case, my professional contacts will no longer be annoyed with updates regarding my videogame, TV, and movie experiences, nor with updates pertaining to the food I’m cooking or eating.

3. A Facebook Page allows users the freedom of being both personal and professional on Facebook. Users will no longer have to second guess their updates wondering if they were too personal, or too business related for their stream.

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Book Review: "Twitter: Tips, Tricks, and Tweets"

written by
Saturday, January 02, 2010

Twitter: Tips, Tricks, and TweetsIf Twitter can influence our political opinions, could it also determine what we buy? Some of the world's biggest brands hope so, and many have jumped into Twitterland with both feet. Some use the service for product announcements, while others post responses to questions and complaints from customers; some even hosts contests to win free products and services.

Twitter: Tips, Tricks, and Tweets
"If Twitter can influence our political opinions, could it also determine what we buy? Some of the world's biggest brands hope so, and many have jumped into Twitterland with both feet. Some use the service for product announcements, while others post responses to questions and complaints from customers; some even hosts contests to win free products and services."

Book Review

As the title clearly implies, Twitter: Tips, Tricks, and Tweets by Paul McFedries is a book featuring the many different ways users can use Twitter better, and more efficiently.

I happen to be an avid Twitter user and have been tweeting since June 2008. I am very familiar with Twitter, and use the application for both personal and professional purposes. I purchased this book not because I needed a crash-course on Twitter, but rather because learning as much as I can about Twitter currently interests me. In addition, I am also a firm believer that no matter how knowledgeable or experienced a person is over a given subject, there is always something new that be learned. One only has to look in the right places.

Was I looking in the right place when I selected this book? I was. The book highlighted a couple of things that were new for me. For example, I learned that Twitter accounts can be downloaded via a hidden XML feed and imported into excel for evaluation. I also read about all the exciting things that twitter bots are capable of, that there is an entire directory of twitter text commands for mobile use, and that apps such as TweetBeep and TweetVolume can be leveraged for competitive analysis and brand management.

Furthermore, I feel that others can benefit from reading this book. Overall, Twitter: Tips, Tricks, and Tweets is an easy read, and was written in a way that helps simplify the many social quirks of using Twitter. I certainly recommend this book to those just getting started in Twitter. However, at the same time, I wouldn't discourage veteran Twitter users from also picking up a copy of this book either.

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