Why It Makes Sense to Create a Facebook Page

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Monday, January 18, 2010

Why I created a Facebook Page, and You Should TooI understand that for some businesses it just makes sense to create a Facebook page. However, what if you’re like me? I’m not really a “business” in the traditional sense, but rather a consultant within a specific industry. Is it necessary for me to have my own page? At first, I didn’t believe so. However, I now believe it was the best decision for all of those involved.

Why I created a Facebook Page, and You Should Too

I understand that for some businesses it just makes sense to create a Facebook page. However, what if you’re like me? I’m not really a “business” in the traditional sense, but rather a consultant within a specific industry. Is it necessary for me to have my own page? At first, I didn’t believe so. However, after much consideration I now believe it was the best decision for all of those involved. Allow me to explain.

Why I Created a Facebook Page

In the Internet marketing industry, "friend requests" and "follows" from colleagues, conference buds, or even from people you've never heard of before but share the same job description as is quite common. I've learned to accept this. I understand that building up social profiles is a big part of what it is we do for ourselves and our clients, and therefore I play ball. However, I've always felt that Facebook was a different animal altogether.

For me personally, Facebook isn't a social media platform where I feel that numbers even matter - at least when it comes to personal pages. I would much rather have a smaller, more relevant list of friends that know me, interact with me on regular basis, and understand my need for privacy, than to have my personal life syndicated to individuals that don't, or otherwise became my friend to learn and share work-related information.

My problem, up until a few days ago, was determining where to draw the line. I didn't want to snub my fellow marketers by ignoring their friend requests, but at the same time I knew my personal page was not the appropriate medium to share "work-related" updates. This is where the Facebook Page comes in.

Why You Should Create a Facebook Page

I created a Facebook Page to segment my audiences: personal and professional. While there is of course going to be some crossover from time to time, I feel that keeping these 2 audiences separate is the best solution for me.

Furthermore, I would certainly encourage others to consider this solution for the following 3 reasons:

1. A Facebook Page allows owners the ability to engage their business contacts on a professional level, without annoying their family and friends. In my case, friends and family will no longer be annoyed with website design and marketing related tips, tricks, ideas, and updates.

2. A Facebook Page provides an owner’s professional contacts with a way to connect with them that doesn't otherwise subject them to updates regarding their personal life. In my case, my professional contacts will no longer be annoyed with updates regarding my videogame, TV, and movie experiences, nor with updates pertaining to the food I’m cooking or eating.

3. A Facebook Page allows users the freedom of being both personal and professional on Facebook. Users will no longer have to second guess their updates wondering if they were too personal, or too business related for their stream.

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