Book Review: "Twitter: Tips, Tricks, and Tweets"

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Saturday, January 02, 2010

Twitter: Tips, Tricks, and TweetsIf Twitter can influence our political opinions, could it also determine what we buy? Some of the world's biggest brands hope so, and many have jumped into Twitterland with both feet. Some use the service for product announcements, while others post responses to questions and complaints from customers; some even hosts contests to win free products and services.

Twitter: Tips, Tricks, and Tweets
"If Twitter can influence our political opinions, could it also determine what we buy? Some of the world's biggest brands hope so, and many have jumped into Twitterland with both feet. Some use the service for product announcements, while others post responses to questions and complaints from customers; some even hosts contests to win free products and services."

Book Review

As the title clearly implies, Twitter: Tips, Tricks, and Tweets by Paul McFedries is a book featuring the many different ways users can use Twitter better, and more efficiently.

I happen to be an avid Twitter user and have been tweeting since June 2008. I am very familiar with Twitter, and use the application for both personal and professional purposes. I purchased this book not because I needed a crash-course on Twitter, but rather because learning as much as I can about Twitter currently interests me. In addition, I am also a firm believer that no matter how knowledgeable or experienced a person is over a given subject, there is always something new that be learned. One only has to look in the right places.

Was I looking in the right place when I selected this book? I was. The book highlighted a couple of things that were new for me. For example, I learned that Twitter accounts can be downloaded via a hidden XML feed and imported into excel for evaluation. I also read about all the exciting things that twitter bots are capable of, that there is an entire directory of twitter text commands for mobile use, and that apps such as TweetBeep and TweetVolume can be leveraged for competitive analysis and brand management.

Furthermore, I feel that others can benefit from reading this book. Overall, Twitter: Tips, Tricks, and Tweets is an easy read, and was written in a way that helps simplify the many social quirks of using Twitter. I certainly recommend this book to those just getting started in Twitter. However, at the same time, I wouldn't discourage veteran Twitter users from also picking up a copy of this book either.

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