Facebook Page Analytics: Insights

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Tuesday, February 16, 2010

Facebook Page Analytics: InsightsFacebook Insights provides Facebook Page owners with metrics on the performance of their Page. Facebook believes that by understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners are better equipped to improve their business with Facebook. I couldn't agree more.

Facebook Page Analytics: Insights

Facebook Insights provides Facebook Page owners with metrics on the performance of their Page. Facebook believes that by understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners are better equipped to improve their business with Facebook. I couldn't agree more. Furthermore, Insights is a free service which will make small businesses very happy.

My Experience with Facebook Insights

As most of you know, last month I created a Facebook Ppage where my goal was simply to segment my personal and professional relationships. I am happy to report that my experience thus far has been absolutely great. I’ve managed to build up a following of 200+ very supportive fans, and have been able to contribute at least once every day.

In fact, the best part about this whole experience, is that I am no longer annoying my audiences with content that isn't meant for them. Prior to creating my Page, I was finding that I was annoying personal friends with posts pertaining to work, as well as annoying work friends with updates pertaining to my personal life. This new arrangement works so much better for me, and the people I connect with.

I am finding Insights to be very useful. I am able to better understand who my Page audience is and which kinds of content they prefer. Specifically, I am able to see the number of followers that I have, their age and sex, how they have grown over a period of time, how they interact with the content that I share, and a multitude of other details that are specific to my page and followers.

The following are a few snap-shots of my Insights data:

Facebook Page Analytics: Insights Facebook Page Analytics: Insights Facebook Page Analytics: Insights

On the surface, this level of information would seem raw or incomplete, maybe even worthless. However, when I analyze this data side-by-side with my post calendar - a document that highlights what I've posted and when - I am able to see 'big picture' statistics. For example, I now know that my posts attract the greatest interactions and engagement when they are questions or highly opinionated statements.

Furthermore, if my goal is to create follower interactions and engagement, which it is, I should revamp my strategy to include more questions and opinion posts and less industry facts, news, tips, and links.

Of course, this is just one detail that I've learned with the help of Facebook Insights. I promise there is much, much more.

Where to Begin with Facebook Insights

To see metrics on your Facebook Page, go to the Insights Dashboard. Only Page admins and developers can view insights. To view comprehensive insights on your specific Page, application or website, click on it in the left navigation bar.

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