Exactly one month ago, I created the "Karl Ribas Consulting" Facebook Fan-Page as a way to connect with my industry followers and friends outside the confines of my personal Facebook profile - you can actually read more about this here. In any event, I thought today would be a great day to recap my experience thus far, and share with you the little bit that I’ve learned.
My experience with managing my own Facebook Fan-Page has been absolutely great. I’ve managed to build up a following of 200+ very supportive fans, and have been able to contribute at least once every day. The best part about this whole experience, however, is that I am no longer annoying my audiences with content that isn’t meant for them. Before my fan-page, I found that I was annoying personal friends with posts pertaining to work, as well as annoying work friends with updates pertaining to my personal life. This new arrangement works so much better for me, and the people I connect with.
Moving forward, another perk to having a Facebook Fan-Page is that I can actually get to know my industry followers a bit better. Facebook provides Fan-Page owners with what is called "Facebook Insights" - a series of analytics and graphs that highlight useful details pertaining to one’s fans, and how they interact with the information that is being published. With this information, I can see the number of fans that I have, the age and sex of my fans, how my fans have grown over time, the number of interactions my page has encountered over time, and a multitude of other general stats that are specific to my page and fans.
How does knowing these kinds things help me, exactly? Well, on the surface this information doesn’t tell me a whole lot. However, if I put my marketing cap on and dig a little deeper, I can find a few tid-bits of information that will help me to better manage my page. For example, one thing I noticed when reviewing these stats is that I get a much better response from fans when I post questions or highly opinionated statements. Therefore, if my goal is to create interactions and engage my fans with conversation, which it is, then I should post more questions and opinions as opposed to facts, tips, or links to articles. It makes sense really.
In closing, the following are a few snap-shots taken over the weekend which highlight some of the data that I am given access too. Enjoy.
Labels: social-media-marketing, web-analytics
0 Comments:
Post a Comment