Book Review: "Facebook Marketing"

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Friday, March 12, 2010

Book Review: 'Facebook MarketingIn the last hundred years, the way to advertise was to get into the mass media and push out your content. In the next hundred years information won't be pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections. Enter "Facebook Marketing."

Book Review: 'Facebook Marketing

In the last hundred years... the way to advertise was to get into the mass media and push out your content. In the next hundred years information won't be pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections.

Let me start by saying that I'm not one for bad-mouthing a book or its author. His or her opinion on what is relevant enough to include in their writing and what to leave out will almost always conflict with what I believe. I'm ok with this. However, just as important as reviewing which books I think my readers would be interested in, is informing them of books I believe they should avoid. This makes sense, right? Today's book review is one that I believe all Internet Marketers should avoid.

Book Review

Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner was not at all what I had expected it to be. For starters, the material and screen shots were outdated - understandably there is little that the author could have done to prevent this - and the entire book seemed like a general rehash of Facebook's navigation menus. This is quite lame if you ask me.

I purchased this book expecting to read things like "how to build a bigger, better company brand with Facebook", "getting started with Facebook ads and advanced targeting" and "tips for building a more relevant fan-base". These topics are not only timely, but very important in today's Facebook marketing initiatives. Instead, there were no such chapters. I forced myself to sift through 288 paperback pages of nothing but the very basics of Facebook - notice I didn't say "Marketing" either.

In my opinion, this book is better suited to be a manual for someone who doesn't know how to create a basic Facebook profile. There is very little marketing information or strategy in this book, and I would only recommend it to someone who is an absolute beginner. If this is not you, then pass on buying this book. In fact, I believe that just by signing up for a Facebook account and clicking around will not only be a cheaper alternative to reading this book, but one that will be more interesting and effective.

I'm Sorry Steven. I do not endorse this book.

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