Twitter? Facebook? MySpace? Foursquare? There's no question that social media is all the rage these days, but with all of the hype surrounding this new marketing channel, where's a company to begin? Well, let me offer some advice. I'd highly suggest checking out "Social Media Marketing: Strategies for Engaging in Facebook, Twitter, & Other Social Media".
"Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers - and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media - in any company, in any industry."
Twitter? Facebook? MySpace? Foursquare? There's no question that social media is all the rage these days, but with all of the hype surrounding this new marketing channel, where's a company to begin? Well, let me offer some advice. If you're new to the idea of using social networking sites as marketing vehicles for your business and would like a little handholding on this brand new adventure, I'd highly suggest checking out "Social Media Marketing: Strategies for Engaging in Facebook, Twitter, & Other Social Media"
Social Media Marketing is is authored by my friend and marketing expert Liana "Li" Evans. Li is a true veteran when it comes to search and social marketing, and is one person that I personally admire and look up to in our field. Li has been marketing websites for 10+ years, and is very much respected in the online marketing world.
This book is absolutely amazing. Li does a great job introducing unique social media strategies, and providing what seems like an unlimited amount of powerful and actionable insights. In addition, this book was easy-to-read (just over 300 pages), and is perfect for both novice and expert social marketing enthusiasts.
Social Media Marketing will help readers to develop social media marketing strategies and goals that are specific to their business, to find conversations that are happening around their company, products, and services, to engage, and to define and measure success. These are all important elements of the social marketing process, and Li's expertise is dead on.
My favorite chapter in the book came pretty early. Chapter 3, "Goals need to Be Defined", features valuable insights on ways companies can measure the success of their social marketing efforts. In my opinion, setting predefined goals and measuring success according to those goals is the most important detail when running a social marketing campaign. However, it is also the one detail that I believe is most overlooked. In this chapter, Li does a superb job breaking down what seemed like an unlimited number of metrics a company could use to measure social media - several of which were even new to me.
I 100% endorse this book, and recommend it be added to your marketing library.