The short answer is no, it has not. However the long answer may surprise you. Ultimately, the amount of time that one puts into their own blog versus other social media channels, such as Twitter and Facebook, should be determined on an individual basis and correspond directly with their goals for the particular industry they occupy.
This is a question that I've been asked several times by both clients and colleagues within the search marketing space, and today I'd like to address it. Has Twitter and Facebook replaced the need for blogging? The short answer is no, it has not. However the long answer may surprise you.
Ultimately, the amount of time that one puts into their own blog versus other social media channels, such as Twitter and Facebook, should be determined on an individual basis and correspond directly with their goals for the particular industry they occupy. In other words... to each their own.
My Blogging vs Social Strategy
With regards to my own personal blogging and social networking goals, I have found Twitter and Facebook to be a much better fit for what I'm trying to accomplish and therefore find it necessary to place the majority of my efforts on updating those channels over my blog. Does this mean that I'm no longer going to blog? I believe the fact that you're reading this suggests otherwise. My plan moving forward, however, is to simply continue spending my time fishing where the fish are, and currently the fish seem to be plentiful on lakes Twitter and Facebook.
Looking out across the search marketing landscape, I'd say I'm not the only blogger to have made the decision to limit time spent on blogging in favor of Facebooking and Tweeting. Sure, the cornerstones of our industry are still heavily blogging, such as Search Engine Watch, Search Engine Land, Search Engine Journal, SEO Roundtable, and SEOmoz, but one can not ignore the fact that many, once prominent, industry bloggers are no longer doing so... or at least to the extreme that they once were. I'm sure this is the same for a number of other bloggers across a number of other industries.
This shouldn't come as much of a surprise. Twitter and Facebook make it extremely easy to create, find, share, and receive information. In addition to the timely element, both platforms fit very well into our new, ever-changing, and mobile world. Personally I'd take a 140 character Twitter synopsis over a 2000+ word blog post 9 times out of 10.
In addition, and maybe more importantly, Twitter and Facebook make it so easy to hold a one-on-one conversation where both parties can be as personable as they'd like to be. Have you ever tired having a conversation via a blog's comment section? It's not easy. Being able to converse with my audience as a whole or individually is a primary benefit to sharing an idea via Twitter and Facebook over that of my blog.
So, Where Do Blogs Fit In?
I think we can all agree that there are ideas that are best shared via a blog and those that are best shared via Facebook and Twitter. For me, and I assume many others, blogging is the perfect place to share ideas that require a more in-depth discussion or explanation – more than what Twitter's 140 characters will provide. In addition, blogging allows for the longevity of an idea or discussion. Conversations that happen via Twitter and Facebook are often times done and over and never to be seen again within a matter of days or even minutes. A blog post, thanks to search engines, has the potential to be revisited for as long as it sits, and thus allowing continuous engagement over time.
In closing, the need for blogging, at least in my opinion, has not been and will never be replaced by Twitter, Facebook, or any other future social media channel to come. Blogging should always have a role in one's social media strategy... how much of a role should depend on an individual's or company's own social marketing goals.