Book Review: "Zero to 100,000"

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Thursday, October 13, 2011

Book Review: 'Zero to 100,000Envision 100,000 people who are passionate about you, your business, and your brand! We’re talking about people who buy your stuff, and then tell their friends how incredibly great you are without being paid to do it. Zero to 100,000 is your easy, low-cost social media plan for finding them so they can make you stunningly, incredibly successful

Book Review: 'Zero to 100,000'

Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We’re talking about people who buy your stuff, and then tell their friends how incredibly great you are without being paid to do it. People who follow your every move, look to you for guidance, and can’t wait to hear what you’re up to next.

Your 100,000 people. Your two football stadiums full of cheering fans. They’re out there, looking for you. Zero to 100,000 is your easy, low-cost social media plan for finding them...connecting with them...giving them what they want so they can make you stunningly, incredibly successful!

Technical Editor

In February of this year, I agreed to play a role in the development of an upcoming social media marketing book titled "Zero to 100,000: Social Media Tips and Tricks for Small Businesses". I signed on as the book's technical editor and was asked to review the book, page by page, and ensure the accuracy of the strategies, processes, and information being presented. Today, I am happy to report that the project is complete and the book will be launching later this month.

First of all, I would like to express how proud I am to have played a part in such a project. This was my first experience editing a book, and I am okay with admitting that I was very hesitant to do so. However, after researching the project a bit further and the authors - Sarah-Jayne and Dean Gratton - it was clear to me that this was something I could not pass on. As my wife the teacher would say, "It's time to put on your big boy pants and get to work".

I was responsible for reading each chapter of the book, testing the ideas and strategies illustrated, and making editorial suggestions where necessary. I found the entire editing process to be very rewarding, and I had a lot of fun participating.

Book Review: 'Zero to 100,000'

Book Review

As the title implies, Zero to 100,000 covers two of my favorite topics, social marketing and small business marketing. I am very familiar with both sets of strategies, as well as how to combine them to create specific marketing opportunities. However, while editing this book, I was finding that I was being introduced to several key concepts, strategies, and ideas that were new to me. As a person who sees himself as an expert in the Internet marketing field, admitting that I don’t know everything already is sometimes difficult to do. However, this is true testament to the authors and the level of knowledge they share in their book.

I feel that this book is perfect for those individuals and small businesses looking to get started in social media marketing. There is a lot to learn when marketing a business through social media, and this book does a fantastic job of covering the basics, as well as the necessities. In fact, Sarah-Jayne and Dean have written Zero to 100,000 to serve as a social marketing playbook of sorts. It will instruct you on everything one needs to know to set-up and manage their social media channels for success.

Furthermore, I’d certainly recommend this book to veteran marketing professionals as well. Zero to 100,000 is a great book for getting the “creative juices” flowing, and may introduce alternative strategies for implementing common social marketing concepts. Additionally, the authors do a remarkable job of highlighting different management strategies for a variety of channels, such as Facebook, Twitter, and YouTube. I feel that there is something to be learned for every level of reader.

"Zero to 100,000: Social Media Tips and Tricks for Small Businesses" launched earlier this month and is now available for purchase. Give it a read!

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4 Comments:

  1. It was an absolute pleasure to work with you Karl.
    By Anonymous Sarah-Jayne Gratton on October 14, 2011
  2. Thanks for your post! I can't wait to check out the "Zero to 100,000" Book. It sounds like it could help A LOT!
    By Anonymous Atlanta Internet Marketing on October 18, 2011
  3. Thanks, Sarah it was great working with you as well!
    By Blogger Karl Ribas on March 29, 2012
  4. Thanks AIM, I think you'll enjoy it!
    By Blogger Karl Ribas on March 29, 2012

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