Earlier this year, I accepted a somewhat major role in the development of an upcoming social media marketing book titled "Zero to 100,000: Social Media Tips and Tricks for Small Businesses". I signed on as the book's technical editor and was asked to review the book, page by page, and ensure the accuracy of the strategies, processes, and information being presented.
With this being my first role in the book editing process, I will admit that I was a bit hesitant to accept this project. However, after learning a little more about the project and the authors themselves - Sarah-Jayne and Dean Gratton - it was apparent to me that this was something that I just couldn't pass on. In addition, the book specifically deals with my two favorite topics... social media marketing and small businesses. How awesome is that?
My part in the project spanned 5-months (February - June, 2011). I was responsible for reading each chapter, testing the ideas and strategies mentioned, and making editorial suggestions when the need arose. Overall, I found the whole experience to be very rewarding. I had a lot of fun participating and actually learned quite a bit about the book-editing process, and, surprisingly, from the book itself.
In fact, I believe it goes without saying that I consider myself to be an expert in the online marketing field. I am very familiar with social media strategies and with marketing small businesses via those strategies. With that said, even I found myself jotting down notes and ideas worthy of testing. This is a true testament to the knowledge that these two authors have, and to level of detail and quality information they've included in this book.
In a nutshell, for those just getting started in social media marketing, "Zero to 100,000: Social Media Tips and Tricks for Small Businesses" outlines an easy, low-cost social media plan for finding, connecting, and engaging those individuals who are truly passionate about you, your business, and your brand. This book is a social media playbook, and will instruct you on everything you need to know to set-up and manage your social media channels for success.
In addition, and more for veteran social marketing specialists, I found that the book is great for getting the creative juices flowing - meaning that the authors give you a lot to think about. Sarah Jayne and Dean do a remarkable job of highlighting different management strategies across multiple social media channels. Veteran marketers will no doubt find a couple of key take-a-ways needed to improve their own efforts.
"Zero to 100,000: Social Media Tips and Tricks for Small Businesses" launched earlier this month and is now available for purchase. Give it a read!