Book Review: 'Logo Design Love'

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Wednesday, January 02, 2013

Book Review: 'Logo Design Love'Design is an ever-evolving profession. Those of us apart of it are committed to always improving our skills, and growing creatively and professionally in order to attract the kind of work we so desire. In his book Logo Design Love, author David Airey provides a guide for designers, and those inspiring to be designers. This is my review of Logo Design Love.

Book Review: 'Logo Design Love'
"Reuters magazine proclaimed in 1997 that "In the last 30 years, mankind has produced more information than in the previous 5,000." Because humanity is now producing such a vast amount of information, we're seeing logos that are increasingly similar to one another. This poses a problem for companies that are trying to differentiate themselves visually, but it also creates an opportunity for designers who are skilled enough to create iconic designs that stand above the crowd"

Design is an ever-evolving profession. Those of us apart of it are committed to always improving our skills, as well as studying, learning, and growing creatively and professionally in order to attract the kind of work we so desire. In his book Logo Design Love, author David Airey provides a guide for designers, those inspiring to be designers, and anyone else wanting a better understanding of the logo design business.

Airey is a self-employed graphic designer from Northern Ireland who specializes in brand identity. I first learned of David and his book a short while ago through one of his blogs which is also titled Logo Design Love. In fact, it was this blog that eventually landed him his book deal. Being a frequent reader of David's blog, I was already a fan of his work as well as his detailed writing style. When I had finally noticed that he'd written a book on logo design and brand identity, I bought it on the spot.

Book Review

Designing logos are among my favorite projects to take on as a freelance graphic designer, mainly because logo design is directly linked with branding. If you've been following my blog as of late than you're probably already aware that I've become quite the advocate for personal and company branding.

Branding is a topic that has always captivated me. It's the simple idea of a company's perceived value being, at times, greater than its actual value that interests me. Or, that reputation can have more influencing power than price. Or, that consumers can become so passionate about a brand that they'll happily defend it at the drop of a hat.

How does this relate to logo design? Well, in most cases, a logo is the most recognizable feature a company has... the face of the brand if you will. For example, if I were to mention the name "McDonald's" most will immediately picture golden arches. I'm betting you did. The same can be said of Microsoft, Apple, Ford, and Target. For me personally, designing a company's brand's identity - the logo that first comes to mind - is a challenging, yet fun and worthwhile experience, as David highlights in his book.

Logo Design Love is an absolute fantastic read because of the level of detail the author dives into at every step of the design process. Airey uses real life examples of his work and experiences working with clients to explain why brand identity is important, how to create iconic logos, and how to best work with clients to achieve success as a designer.

Furthermore, Airey offers practical advice for graphic designers and does a great job of covering key topics relevant to freelancers, such as the logo design process and properly pricing one's own work. In fact, one of the biggest takeaways for readers will likely be his concept of mind maps. Airey introduces mind mapping as a useful brainstorming technique to help in drafting ideas prior to even turning on a computer. This is one technique that I'll be implementing into my logo design routine.

Overall, I really enjoyed reading this book. It's a fairly short read and to the point, and held my attention which can't be said for many other books in this category. Logo Design Love is full of useful, real life business advice for the freelance designer, and I'd certainly recommend it to anyone who might fit this description.


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  1. Great to know you enjoyed the read, Karl, and thanks very much for the review.

    Last time we emailed you asked when my next book would be available for the Kindle. It is now.

    Thanks again.
    By Anonymous David Airey on January 04, 2013
  2. Hey David,

    Thanks for stopping by! I have your new book on my Kindle wish list... hope to get to it later this year. ;)
    By Blogger Unknown on January 04, 2013
  3. I have read this book too. I enjoyed it and agree with your assessment. I was not aware of David's follow up book though. Thank you for the tip.
    By Anonymous Sid Stevens on January 10, 2013
  4. Hi Sid,

    No problem! I'm happy to help. I wouldn't necessarily say that David's latest book is a follow up to Logo Design Love, but rather more good stuff in general. I'll be picking it up too.
    By Blogger Unknown on January 10, 2013
  5. Just placed my order. Thanks Karl.
    By Anonymous Anonymous on January 11, 2013
  6. Glad to hear it! Thanks for sharing!
    By Blogger Unknown on January 11, 2013
  7. Hi Karl,
    A very informative and interesting content. By the way, despite the fact that I am not as passionate about the design stuff as you are, I must admit that you've definitely managed to attract my attention and spark my interest to learn more.
    Perhaps at some point I use some of your design tips for designing my dream international playboy lifestyle that I am so passionate about and that I am working on right now.

    Bruno Babic
    By Anonymous Bruno Babic on January 17, 2013
  8. I appreciate that Bruno. Many thanks!
    By Blogger Unknown on January 18, 2013
  9. You are absolutely right that logos are the faces of every company therefore these logos should be attractive and these logos should have ability to recognized as the brad ambassadors of your company. In this scenario your post is really helpful to understand the importance of logo designing.
    By Anonymous Jean Lawrance on January 22, 2013
  10. Thanks Jean! I certainly appreciate your feedback.
    By Blogger Unknown on January 23, 2013
  11. I'm a big fan of David's work, and of his book. I agree with your assessment of his book. It is really, really good. If you have not visited his web site, be sure to do so. He has a lot of interesting things to say on logo and identity design.
    By Anonymous Marcus P. Thompson on February 01, 2013
  12. Hey Marcus, thanks for stopping by and sharing with us. I agree with you about David's site. I subscribe to his email newsletter and receive regularly updates of his content. Great stuff!
    By Blogger Unknown on February 01, 2013
  13. Hey, Thanks for sharing with us. I have ordered this book and have told this to my friend also. Excellent Job!
    By Anonymous Abella Ivan on March 07, 2013
  14. Thanks Abella! I hope you enjoy the book as much as I did! Let me know what you think when you've finished it.
    By Blogger Unknown on March 07, 2013
  15. Great Article
    By Anonymous Anonymous on March 16, 2013
  16. Completed with the book and enjoyed it a lot, because without enjoying a read you can't learn something.
    By Anonymous Edward Bynes on July 11, 2013
  17. Awesome, Edward. Glad you enjoyed it and learned something as well. I got a lot out of the book as well. Thanks for dropping by.
    By Blogger Unknown on July 11, 2013
  18. Great post! logo and brand development keeps growing and growing.
    By Blogger Unknown on July 22, 2013

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