Book Reviews

Looking for something specific and can't find it? The following Category Section contains all of my Book Review posts to-date. Each listing contains a link and a detailed description so that you may locate and view the information you desire.

The New Rules of Marketing and PR -- 02.21.2008
Simply put... "The New Rules of Marketing and PR" by David Meerman Scott is an absolutely fantastic read. And, I'm not just saying that because the man gifted me an advanced, autographed copy.

Book Review: Naked Conversations -- 10.19.2007
I just finished reading "Naked Conversations", a book by Robert Scoble and Shel Israel, and before moving on to my next read I wanted to take a few moments and share with you my thoughts.

Waiting for Your Cat to Bark? -- 05.25.2007
I finally, and I do mean finally, got around to reading "Waiting for Your Cat to Bark?" by Bryan & Jeffrey Eisenberg. To be honest, I'm not quite sure how to go about rating this book.

Permission Marketing by Godin -- 01.08.2007
I made it through yet another Seth Godin book; however, unlike the previous one I reviewed, "Permission Marketing" is absolutely a great read, and one that I encourage all marketers to check out.

Unleashing The Ideavirus -- 10.13.2006
I wrapped-up "Unleashing The Ideavirus" by Seth Godin, and honestly... I have very little to say regarding the book. This is definately a review worth reading!

The Big Red Fez by Seth Godin -- 09.18.2006
On my trip to San Jose I brought with me "The Big Red Fez". The book is rather a quick read, but does a great job covering web design from a user's perspective.

1,001 Ways to Keep Customers -- 08.25.2006
After reading this book I can honestly say that it did not meet any of my immediate expectations. The book did outline many interesting ideas, but none I could use.

"The Big Moo" by Seth Godin -- 08.01.2006
The Big Moo is a unique look into the minds of 33 of the boldest, brightest, and most pioneering people in business. It's an idea book... a call to action type book.

“Purple Cow” by Seth Godin -- 07.09.2006
This past week I finished reading "Purple Cow," one of several new marketing / design books that I've picked up in recent weeks. Check out my review!

"The Search" by John Battelle -- 06.30.2006
I just finished reading "The Search" by John Battelle, a book about Google and its rivals, and I found it to be a really great read! Seriously... its amazing!

"The Google Story" -- 05.12.2006
So I finally got around to purchasing and thus reading "The Google Story", the book which takes readers inside the creation and growth of Google. Read my review.

Rob's "For Dummies" Book Is In -- 04.18.2006
I just received my copy of Rob Snell's "Starting A Yahoo! Business for Dummies" over the weekend and am happy to report that I am very satisfied with my purchase.

Yahoo! Stores For Dummies -- 03.24.2006
A few weeks ago, Rob Snell emailed me and asked if I would read over a few chapters from his new, soon to be printed book. Read my review here.