Commentary & Rants
Looking for something specific and can't find it? The following Category Section contains all of my Commentary & Rants posts to-date. Each listing contains a link and a detailed description so that you may locate and view the information you desire.
Men: The Perfect Spam-Filter Ever Created -- 03.06.2008
Ok, so I have come up with the perfect solution for ridding all junk mail from your email inbox... creating spam-filtering technology based off of the general male personality. It's so brilliant.
Trimming The Fat From My Google Reader: Part 2 -- 02.15.2008
After spending some time analyzing statistics, I decided that the best course of action for solving my problem was to remove those blog / newsletter subscriptions that weren't doing much for me.
Trimming The Fat From My Google Reader: Part 1 -- 02.07.2008
Over the past few months now I've noticed that the time I've allowed for blog reading has increased, and well, the level of quality reading had decreased. Maybe you've experienced this as well?
My Thoughts on Del.icio.us -- 01.17.2008
I really love the Del.icio.us bookmarking website. Aside from leveraging it in association with a well-rounded social bookmarking campaign, the site is essentially very useful and easy-to-use.
NEW at Wal-Mart: SEM Services -- 12.26.2007
Move over Sam's Choice Cola and Sam's Choice Drinking Water... there's a brand new product offering hitting the shelves. Introducing Sam's Choice Pay Per Click services:
A Message to the Sphinn Community -- 10.25.2007
Sphinn is a pretty big deal for us in the search marketing community. While the idea of submitting a story is not exactly an original concept, It is unique in that it is a social community for SEMs.
"Firefox Closes in on IE" -- 09.06.2007
Bossman dropped off the latest issue of "Maximum PC" at my desk early last week. In this issue I came across a tiny clipping titled "Firefox Closes in on IE".
Standardized PPC Management Fees -- 09.04.2007
The other day I was asked if I knew what the industry standard was in terms of Pay Per Click (PPC) management fees, and where All Web stood in relation to those standards. Here is my response.
The Benefits of Outsourcing Your PPC Management -- 08.31.2007
There are numerous benefits to employing an SEM to manage your company's Pay Per Click advertising. Two of the bigger benefits that come to mind are time-management and professional assistance.
Using Analytic Tools to Manage PPC Campaigns -- 08.29.2007
There are a number of software products that condense statistical information from multiple PPC campaigns and platforms and provide it in one single place for merchants to compare and review efficiently.
Benefits of Using Multiple PPC Platforms -- 08.23.2007
Managing campaigns across multiple platforms can be a little problematic in the sense that a company has to create and maintain an internet presence at multiple locations.
When Worlds Collide... -- 07.26.2007
Microsoft inked a deal with Electronic Arts (specifically the EA Sports brand), one of the biggest developers in the gaming industry, to provide in-game advertising for a number of popular sports games.
Have Your Business Priorities Changed? -- 07.19.2007
So there I was walking into my local Target store when out of the blue it hit me... I was a changed man. At first I didn't know what to think. I was a little frightened, but came to terms with my discovery.
It's Not You... It's Sony -- 05.17.2007
Just for kicks... here is the email that I sent to PSM informing them that I no longer wished to receive their magazine, and that I (jokingly) wanted them to refund me for my unused issues.
"Click Quality Council" Video -- 05.06.2007
Yesterday while catching up on some blog reading, I came across a very interesting video on the Did-It blog. The video was created by the "Click Quality Council" (CQC).
SES vs. SMX: Whats Your Take? -- 03.12.2007
I was flipping through the latest SMS magazine and came across back-to-back advertisements for Search Engine Strategies and Search Marketing Expo in Seattle. Here are my thoughts on the two.
New YSM: All that and a bag of chips? -- 02.15.2007
Now that the Yahoo! Panama upgrade has taken full effect in the U.S., what do you think? I have to give kudos to Yahoo! for what appears to be a flawless upgrade, at least for the most part.
A "Story" About Success -- 02.07.2007
A couple of years ago, while I was brushing up on my Adobe Illustrator skills, I created this uber-cool poster. I now have a copy of it hanging up on my cube wall to remind me about success.
DMOZ: Just Die Already! -- 01.10.2007
I've got a proposition for someone, and no I don't mean that kind of proposition. I need someone to drive on over to the DMOZ offices and pull the plug on their poor excuse of an existence
Learning From Jackie -- 12.15.2006
I've come a source that I feel is worth looking into... her name is Jackie, and what she can indirectly teach us about Pay Per Click Marketing is worth... well... an SES Conference Badge.
Should You Be Handling Your SEM? -- 11.24.2006
Do you really trust yourself, or someone with little to no experience, to handle all of your company's search engine marketing efforts? If you do... should you?
Learning From Sony's Mistakes -- 11.20.2006
By now, you all are aware that Sony and Nintendo launched their newest consoles over the weekend: the PS3 on Friday and Wii on Sunday. Find out which one I got.
What Does Your Marketing Imply -- 11.07.2006
I, like most, am not a big fan of interruption marketing, otherwise known as television commercials, irrelevant email offers, and the like. Check out the latest email spam.
SEO Ethics and Best Practices -- 11.03.2006
SEO ethics and best practices have been long debated within the SEM community, and quite frankly I'm getting pretty sick and tired of reading about it.
Update: "Karl Ribas" on Amazon? -- 09.06.2006
I've got an update on my "'Karl Ribas' on Amazon?" post, and thought I'd share. A quick thanks goes out to Michael Roebuck, for his feedback and research.
"Karl Ribas" on Amazon? -- 09.05.2006
When searching "Karl Ribas", the number five spot belongs to Amazon.com. To my knowledge, I'm not a seller on Amazon, nor have I ever sold been on Amazon.
Rant: Microsoft adCenter Sucks -- 08.16.2006
I feel that now is a great time to rant and share with you all my personal feelings towards the Microsoft AdCenter team... they're a bunch of INCOMPETENT ASSES!
Taking a Stand for "Net Neutrality" -- 06.23.2006
I imagine that many, if not most, of you have heard about the "Net Neutrality" debate/bill that's currently heating things up in Washington... here are my thoughts.
Schmuck Company Buys My Name -- 05.03.2006
I was Googling "Karl Ribas" today, and found that some marketing company was bidding on my name. I doubt they will have better luck than I've had with it.
"Can You Guarantee #1 in Google?" -- 04.13.2006
The one thing that bothers me most about being in this industry is when a potential client asks "Can you guarantee us number 1 in Google?" Check out my response.
A Case of SEO Fax Spam -- 04.11.2006
I received some SEO fax-spam the other day and thought to give it a quick read before throwing it away. Apparently for $330, I can receive "SEO" type services.
YSM - Picking Up The Dropped Ball -- 03.03.2006
Yesterday, team All Web and I took part in a phone conference with Yahoo's Landon Armstrong and Yahoo's elite management team to follow up with our YSM issues.
YSM - "Dropping The Ball" -- 02.17.2006
I hadn't planned on today's post being a "rant", but after talking with a few of my colleagues this morning, it only seems right that I address some of our issues.
"I Does What I Does" -- 02.03.2006
Working in an industry such as search marketing and website design definitely takes its toll on me. There is a lot to know and a lot more to learn.
Google's "Professional" Program -- 07.10.2005
Google recently developed an Adwords training program that if completed would grant you the title of "Adwords Qualified Professional."
Firefox To Dethrone IE -- 02.25.2005
Firefox has just topped 25 million downloads since its release 100 days ago and continues to pursue a positive presence in a Microsoft dominated market.
