Pay Per Click
Looking for something specific and can't find it? The following Category Section contains all of my Pay Per Click posts to-date. Each listing contains a link and a detailed description so that you may locate and view the information you desire.
Sub-Categories
Google Adwords | MSN adCenter | Yahoo! Search Marketing
Click Measurement Working Group -- 08.04.2006
A group was created in order to establish guidelines for what constitutes valid clicks and invalid clicks on ads. Guidelines will help to measure click-fraud what really is.
Google Offers Up Coupon Service -- 08.16.2006
Google is now offering printable coupons for everything from pizza to car washes as they make a move designed to appeal to peoples' appetites for a bargain.
Google Inks Deal with MySpace -- 08.16.2006
Google inked a deal with MySpace.com (and outbided Yahoo! in the process), in which it will serve its search results to MySpace's nearly 100 million members.
Google Inks Deal with XM Radio -- 08.03.2006
Google partners-up with XM Radio... a deal that will eventually allow the search giant's AdWords advertisers to promote their products through XM spots.
Google To Offer Click-Fraud Stats -- 07.28.2006
Google's "kicking it up a notch" in their PPC click-fraud efforts and has now decided to reveal some of its key click-fraud stats to its advertisers.
Are Video Ads The Next Big Thing? -- 05.31.2006
This week Google has taken the next step in what they believe is moving-forward and now offers "click-to-play" video ads which are set to show on its network.
Google Put Advertising On The Map -- 04.05.2006
Google has launched a feature that allows web-marketers the ability to place photos, logos, and other advertising inside the balloons that pop-up on Google Maps.
Google and Verizon SP Team Up -- 03.31.2006
Earlier this week Google and Verizon Sp signed a deal in which Verizon will help its tens of thousands of marketers get ads onto the Google search result pages.
"Pick Up The Phone... It's Google" -- 12.02.2005
This past week Google began testing a new click-to-call service which will allow people to speak with advertisers on its search results page.
A New Microsoft adCenter Update -- 08.03.2006
I just wanted to take a quick second to announce that Microsoft is planning a big adCenter update... one that will improve their user's overall online experience.
MSN Ends Yahoo! PPC Partnership -- 07.03.2006
Yahoo! and MSN are partners' no-more. As of July 1st the MSN/Yahoo! agreement regarding the distribution of Yahoo! paid search listings has ended.
Climbing In Through The Window -- 03.07.2006
Looking to get involved in MSN's adCenter, the new Pay Per Click program allowing advertisers to buy search ads directly from MSN? If so... check out this post.
MSN Unleashes its One, Two Punch! -- 03.18.2005
The time has finally come when MSN will tighten up it’s boots, re-lace it’s gloves, and step back into the ring to go toe-to-toe with search engine rivals!
Yahoo! Serves Up Mobile Ads -- 10.05.2006
Yahoo! has finally launched a version of their mobile sponsored search program for mobile phones and select handhelds in the United States and United Kingdom.
Yahoo!'s New Advertising System -- 05.19.2006
This past week Yahoo! announced their plans for implementing a new ad system, which is said to include very detailed user-elements from the Yahoo! network.
Yahoo! Sheds Its "Overture" Skin -- 04.22.2005
The portal giant on Monday shed its Overture brand and renamed the unit Yahoo! Search Marketing.
